We're the technicians backstage getting ready to carry the band's gear onstage. We're the technicians at the audio & lighting consoles. We provide the highest quality of service for our clients who rely on our expertise and equipment. Many of the biggest names in entertainment such as Styx, American Authors, Travis Tritt, Montgomery Gentry, Rio Speedwagon, A Perfect Circle and hundreds more have relied on us to support their performances. We're the first ones on site to set up and the last ones there to load the trucks. We're Interstate Sound. 


Interstate Sound was founded in 2006 by Dana Erickson. After gradating from Full Sale University in 1995, he began working in the Midwest as a live audio engineer and eventually settled in La Crosse, WI. It's there that he started Interstate Sound, The Gig Store and our parent company, Commercial A/V Systems, LLC. Today, Interstate Sound is the largest production rental business in the region.  Our customer base includes festivals and concerts, corporate events and equipment rentals.  Recently, we've been expanding our back-line rental business and we're proud of our inventory of mobile stages.  In the coming months, we'll be investing heavily to expand our concert lighting, stage-monitor, and transportation segments.


Execution of live events that exceed our client's expectations.


Service Excellence

Impeccability with Our Word

Can-do Attitude

Do the Right Thing

Commitment to People and Our Community

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